Local tech company wins chance to make global pitch


We are happy to see the Midlands shining today, after it emerged that a local tech start-up has won a trip to New York, where they’ll pitch for new investment and be in with the chance of taking their business stateside.

School of Code is a little over two years old and its aim is to teach people to write software code in a fun and accessible way. According to the Birmingham Post, it uses collaboration, teamwork and multiplayer games to help people learn to code as they play.

The unconventional approach has proved highly successful so far, with the School of Code team also recently launching its first 16-week ‘bootcamp’ in the city.


Putting Birmingham on the tech map

The company is understandably excited for its trip to the Big Apple in November, which it won by entering a global competition called 1776 Challenge Cup. The competition serves to identify and celebrate companies providing products and services that help to address complex issues and deliver societal benefit. The grand prize is yet to be confirmed, but if last year’s sum of £37,000 is anything to go by, we can see why the competition is so fierce!

The brains behind the pitch is marketing lead Nicola Cronin, who was selected ahead of eight other innovative companies at one of two UK heats. The next stage of the competition will see the company come head-to-head with 75 others at the New York event, and pitch their plans to a panel of the world’s best thinkers, investors and policy makers.

Chris Meah, founder of School of Code, told press: “We are thrilled to have made it through to the global final of the 1776 Challenge Cup. Entering competitions such as 1776 offers us priceless exposure and the trip to New York will enable us to reach the kind of wide audience we could only ever dream of. We’re looking forward to getting out there and spreading the message about what we can do and offer.”

Offering solutions

Meah also noted that the process of learning code can often be a long and dull affair, and perhaps what puts people off the most is the loneliness of it.

He explains: “This means only certain types of people make it through – those well suited to this lonely journey or those with support around them. We are making learning to code fun, social and accessible to everyone with our online multi-player coding platform.”

Moreover, given that coding is now part of the school curriculum, the School of Code model can help bring it into the classroom. Meah told the Birmingham Post that many teachers are reluctant to begin teaching it because of its complexity and the difficulty of keeping the class engaged. By combining coding with a game and making it a multiplayer experience, School of Code hopes to reconcile this.

On behalf of all Brummies and the wider Midlands, we at Big Red Recruitment want to say a huge congratulations and best of luck to School of Code on their adventures across the pond!