The Office for National Statistics (http://www.statistics.gov.uk) has reported that not only is the UK now coming out of the recession, but that the economy has grown more in the last 3 months than expected, with the figure standing at 0.3% growth in comparison to the predicted growth of 0.2%. This positive move in the economy has definitely been reflected within Welcome Break, the leading Motorway Services organisation, who have seen a steady growth in revenue.
David Willock, Welcome Break Director of IT says:
“One of the key reasons for the growth in revenue has been our focus on ensuring our customers get great value for money across our 26 UK Service Stations. Key IT activities are helping to support this - including the rollout of customer self service systems and free Customer Wi-Fi. Additionally our IT systems and processes play an important part in the success of our newest Brands – Waitrose and Starbucks. We are very proud of the work we have been doing to support the business in these tough times. It is really satisfying to see first-hand how the combination of great offerings and strong business processes can impact revenue.”
Welcome Break acts as a strong example of how the right investment in new projects, with the right support from IT, can result in a business echoing the trend as the country rises out of recession.
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